Notification: Use your crisis plan’s notification list to ensure all of the communication chain is aware and know you are involved. Ensure your leadership is aware and know that you are involved.
Coordination: Contact local, state, federal partners now. If a potential criminal investigation, contact FBI now. Initiate alert notification and call extra communication staff. Connect with the EOC to make your presence known.
Media:
Be first: Provide a statement that your agency is aware of the emergency and is involved.
Be Credible: Give directions to media the whereabouts to get updates form your agency.
Be right: Start media monitoring for misinformation that must be corrected now.
Public: Use your initial media statement as first message to public. Give pre-cleared facts you have and refer them to other information sites. Remind them that your agency has a process in place to mitigate the crisis. Make important first phone calls, based on your plan.
Resources: Conduct the crisis risk assessment and implement assignments and hour of operation accordingly.
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